Unfortunately as others said, it's in terminal decline
Speak to M.E. first, but if no joy...
Even though it's in decline, OP might be able to slow the inevitable by wash in treating with a very generous quantity of nikwak tx direct, air drying then Paint on with a paint brush some neat tx direct over that patch, air drying once more than when bone dry, 10 minutes in a cool tumble dryer
If it's beyond that... not sure where that is in pic, my jackets ended up leaking in the shoulder area. Maybe you can buy some 2 ply goretex-copy fabric and pay someone to sew it on over the area and make it into a jackets with contrasting colour shoulder area? Not as good as a new jacket but might add a good few years onto it.